Wilson Sporting Goods offers cash back incentives when purchasing tennis racquets or discounted golf clubs through Amer Sports subsidiaries such as Wilson. Wilson offers products for tennis, golf and team sports which help make shopping even more profitable!
Wilson began as Ashland Manufacturing Company in Chicago in 1913. Following its merger with Swarzchild and Sulzberger meat packing concern, Wilson started manufacturing tennis racket gut strings as well as other sporting goods.
Wilson brand has long been one of the most recognizable in sporting culture.
Wilson Athletic Gear is an important subsidiary of Amer Sports – parent of Arc’teryx, Salomon and Atomic Ski – offering high performance athletic gear through their global network of distributors and retail locations worldwide. Wilson provides its equipment to major sports chains as well as specialty retailers for sale worldwide.
Wilson has built strong customer relationships that contribute to its strong brand image. Their Net Promoter Score (NPS) measures customer loyalty; in their case, Promoters gave Wilson’s NPS rating an increase of 86 points over Passives.
Promoters of a company and its products are typically identified by consumers exhibiting behaviors that create value for it; such as sharing their opinion about it to friends and family. Conversely, detractors refer to customers who express discontentment with its offerings by providing negative or critical reviews of them or the business altogether.
As such, the company encourages its employees to adopt an active customer service approach. Employees who receive excellent customer service experiences are rewarded with a discount code they can use towards future purchases; similarly, employees treated with respect by supervisors and colleagues are more likely to recommend the company to others.