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Q&A
**Q&A with Aimee Kestenberg: Fashion Designer and Innovator**
**Q: Can you tell us about your journey into the fashion industry and what inspired you to become a designer?**
**A:** My journey into fashion began in my childhood, where I spent countless hours sketching and imagining different styles. Growing up in Australia, I was surrounded by a vibrant mix of cultures that inspired me. I realized early on that fashion was a powerful way to express individuality. After pursuing a degree in fashion design, I worked with various brands, where I honed my skills and developed a unique aesthetic that blends practicality with spontaneity.
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**Q: How would you describe your design philosophy?**
**A:** My design philosophy centers around functionality and accessibility, all while maintaining a playful edge. I believe that fashion should not only be beautiful but also serve a purpose. I aim to create pieces that empower individuals—combining vibrant colors and textures with innovative materials that are both durable and stylish. My collections are designed for real people with active lifestyles, to ensure that they feel confident and comfortable throughout their daily adventures.
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**Q: You are known for your adventurous use of colors and textures. What inspires your creative process?**
**A:** Inspiration can strike from anywhere—art, travel, nature, or even everyday life. I often find myself enchanted by the world around me, whether it’s the colors of a sunset or the hustle and bustle of city life. My creative process is quite fluid; I like to experiment and play with different textiles and patterns. Collaborating with artisans and exploring new materials also fuels my creativity, allowing me to innovate and push boundaries in my designs.
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**Q: Your products have gained recognition worldwide. What do you think sets your brand apart in the competitive fashion market?**
**A:** I believe it is my dedication to quality and my focus on creating a connection with my customers that sets my brand apart. I’ve always prioritized sustainability and ethical practices—ensuring that each piece is not only well-crafted but also responsibly made. Additionally, I engage directly with my audience, listening to their needs and preferences, which helps me create designs that resonate with them on a personal level.
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**Q: What’s the most rewarding part of being a designer for you?**
**A:** The most rewarding aspect is seeing how my designs impact people’s lives. When I receive feedback from customers who feel confident and inspired wearing my creations, it’s incredibly fulfilling. Fashion has the power to uplift and transform, and knowing that I contribute to that experience is what drives my passion. I also cherish the collaborations and relationships I’ve built within the fashion community; they enhance my creativity and perspective.
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**Q: Looking ahead, what do you envision for the future of your brand?**
**A:** I envision a future where my brand continues to thrive as a leader in innovative and sustainable fashion. I hope to expand into new product categories and explore collaborations with other artists and designers that share my vision. Education is also important to me—I want to inspire the next generation of designers to think creatively and responsibly. Ultimately, I hope to leave a positive mark on the fashion industry and contribute to a more inclusive and sustainable future.