Earn Cash Back at e.l.f Cosmetics

When it comes to brands as successful as e.l.f. Cosmetics, we can learn much from them. They stand as an example for an inexpensive brand without celebrity endorsements that has established an impressive fan base due to high-quality yet low-priced products that resonate with consumers.

At its launch in 2002, e.l.f. offered only 13 products. Now over 15 years later, their lineup now encompasses over 300 skin care and makeup items as well as professional tools. Their portfolio appeals to women of all ages from Gen Z through women in their 40s and 50s.

This company takes great pride in being cruelty-free, so they test all their products only on humans without using animals as test subjects. Furthermore, proceeds from certain products sold by them go toward supporting PETA; their dedication to animal rights has made this brand popular among vegans and vegetarians.

Marketing strategy at e.l.f. is always trying out new tactics in order to expand their brand. One notable move came when they joined forces with coffee and doughnut powerhouse Dunkin’ Donuts to develop an exciting line of makeup inspired by both brands’ shared passion for creativity and fun – from palettes, lip products and brushes featuring doughnut and coffee designs all the way through palettes, lip products and brushes featuring these themes!