Flex Watches Its Flex is a stylish wristwatch company whose story began with Trevor Jones’ mother and her fight against breast cancer, who became its driving force and inspiration behind 10 distinct watches designed with her life experiences that donated 10% of sales proceeds back to charities.
Marcus Lemonis brought down Jones’ company on CNBC’s popular show, “The Profit.” Specifically, during an episode depicting how, after Jones’ mother passed away, their business fell apart and lost sight of its mission; when revived under new owners it simply lost its unique brand identity and became another generic luxury watch line.
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