GUNNAR Optiks provides eyewear designed to help protect against digital eye strain and relieve symptoms of fatigue associated with digital devices. Their patented lenses improve vision by increasing contrast and filtering colors to minimize blue light exposure from backlit screens, which contributes to digital eye strain. As a result, faster visual recovery time and less eye fatigue occur.
GUNNAR glasses provide protection from harmful blue light emitted by computers, tablets, phones and TVs, while also filtering other colors to enhance visibility and minimize screen glare. Available with prescription or non-prescription lenses to address screen glare issues for increased screen exposure and comfort – ideal for anyone spending extended amounts of time online.
GUNNAR offers frames with comfortable and lightweight designs that combine advanced lens technology with features like anti-reflective coatings, balanced weight design and ergonomically curved nose rests to provide optimal wearer experience. Their variety of styles and colors ensure they can block both UV rays and blue light rays from reaching our eyes.
Recently, GUNNAR made headlines when they appeared on Shark Tank and received a $750,000 investment from investor Lori Greiner. The episode was watched by more than 8 million viewers and generated a surge in website traffic; thankfully, however, GUNNAR was prepared and had sufficient servers available to handle the surge in visitors. Now with a revised marketing strategy in place and plans for increasing product distribution.