MatchaBar, a Brooklyn cafe selling drinks made from green tea called matcha, recently closed an $8 million financing round led by Denver Broncos linebacker Von Miller and DJ/hip hop producer Diplo. This funding will enable MatchaBar to expand their plant-based energy drinks lineup to include new flavors, packaging redesign, and direct subscription services for consumers.
After finding success in cafes, Max and Graham Fortgang expanded into the beverage market with ready-to-drink plant-based matcha energy beverages sold under their Hustle brand, now available nationwide at Walmart stores and 300 Sprouts stores nationwide. All products contain no artificial sweeteners and zero grams of sugar per bottle/can sold – PLUS the non-profit CHOOOSE works with Hustle to offset carbon emissions every time one is sold!
Consumers love MatchaBar products, with most receiving 4 and 5 star ratings on its website. Consumers especially enjoy its wide variety of flavor selections and unsweetened options as well as how caffeine is slowly released over 3-5 hours rather than all at once, keeping them calm and focused throughout their day.
MatchaBar Ceremonial Grade Matcha is carefully sourced and blended by a tea master in Kagoshima, Japan – one of the top regions for producing quality green tea – making it both smooth and umami-rich, perfect for tea, smoothies, lattes or cocktails – and comes in both resealable pouch and traditional tin formats for convenience.