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Haney founded Outdoor Voices after graduating from Parsons School of Design and quickly garnered notice for its “rec kits,” designed to combine colorful compression tops and leggings. As Outdoor Voices expanded rapidly, J.Crew agreed to stock its product line to help raise its profile further.
According to multiple sources, some managers and leaders at this company mistreated and alienated employees, leading to a toxic workplace which posed significant harm to employee mental health and culture. Former and current employees also claim they were threatened by management to remain silent about their experiences working at this company.
Outdoor Voices’ story of its decline was drawn from documents and interviews with more than 15 current and former employees, investors, and people close to its board who spoke on condition of anonymity for internal matters. Outdoor Voices echoed another direct-to-consumer athletic apparel brand Lululemon from Vancouver which once saw an explosive IPO but has struggled for survival over time.