Earn Cash Back at Coffee Bean & Tea Leaf
Established in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately held specialty coffee and tea retailer worldwide. Their mission is to connect loyal customers with quality products made with only premium ingredients, creating unique flavors from around the world. With over fifty-eight years of experience under their belts, The Coffee Bean & Tea Leaf continues to lead in this space!
The Coffee Bean & Tea Leaf strives to deliver the highest quality, innovation and customer experience through premium whole bean coffees and hand-plucked, whole-leaf teas. Their mission is simple: select only the best-tasting, highest-quality beans and teas from around the world and blend them for optimal flavor.
The Company’s product offerings include a premium selection of freshly brewed coffees and teas, including its Original Ice Blended beverage. Furthermore, they carry an extensive range of hot and cold blended beverages as well as pastries.
In addition to coffee and tea, the Company provides a selection of other products such as baked goods, snacks, pastries and specialty food items. Furthermore, they carry espresso machines along with other related accessories for coffee and tea lovers.
SWOT STRENGTHS
The Coffee Bean & Tea Leaf enjoys a significant competitive advantage since they are the only company offering such an extensive selection of fresh-brewed, high-quality coffees and teas. Furthermore, their brand image is well known around the world.
Risks
Starbucks, Dunkin Donuts and other coffee chains pose the potential risk of losing share to them. Furthermore, the restaurant chain could experience difficulty attracting new customers due to competition from gas station coffee vending machines that offer only coffee.
